What does the ROI calculator measure?

It calculates marketing ROI and break-even ROAS so you know if your ad spend is worth it.

What does the ROI calculator measure?

It calculates marketing ROI and break-even ROAS so you know if your ad spend is worth it.

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ROI Calculator

Measure ad campaign profitability: ROI, ROAS, CPA, CPC, and break-even.

AD METRICSROI + ROASBreak-evenCPA / CPCAll ad platforms

Ad Spend

Revenue

Product / Service Cost

Conversions

Clicks (optional)

Enter ad spend and revenue to see ROI

Data Source & Legal Disclaimer

Effective: Standard formulas — no expirationLast updated: 1 months agoUpdate: Manual review

Sources: Google Ads — ROI & ROAS Guide

ROI and ROAS calculations use standard financial formulas. Results depend on the accuracy of your input data. This tool does not account for all business costs or revenue factors.

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