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Developer/Schema Markup Generator

Schema Markup Generator

Generate JSON-LD structured data for Google rich results — 12 schema types

100% LOCAL12 schema typesJSON-LDValidateCopy & paste

Schema Type

Fill in Details

JSON-LD OUTPUT
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "",
  "author": {
    "@type": "Person",
    "name": ""
  },
  "datePublished": ""
}
⚠ Missing recommended properties for Article
headline · author · datePublished · image (recommended) · publisher (recommended) — Google's Rich Results Test may flag these. Fill the fields above for complete markup.

How to Add to Your Website

Option 1: Copy the JSON-LD and wrap it in a <script type="application/ld+json"> tag in your HTML <head>.

Option 2: Click the <script> button to copy the complete script tag ready to paste.

Validate: Test your markup with Google Rich Results Test.

Data Source & Legal Disclaimer
Effective: Schema.org v26.0 (2026 release)Last updated: 3 months agoUpdate: Annual
Sources: Schema.org — Full Type Hierarchy · Google Search Central — Structured Data · Google Rich Results Test

Generated JSON-LD follows Schema.org vocabulary and Google Search structured data guidelines. Schema.org evolves — check schema.org for the latest type definitions. Google may not display rich results for all schema types or all pages. Validate your markup with the Rich Results Test before deploying.

See all data sources & update policy →

Structured data is a graph — JSON-LD — illustrated

JSON-LD embeds a schema.org graph inside a <script type="application/ld+json"> block in your page. @context pins the vocabulary to schema.org, @type selects the node type (Article, Product, Event…), and properties point at other typed nodes — an Article links to a Person author, a Product to an Offer and an aggregateRating. Google's parser reads this graph to render rich results; types and properties it doesn't know are silently ignored.

A page, a script tag, and the nodes it links together
<html><script ld+json></html>@context → schema.orgProduct@typeBrandname: AudioProbrandOfferprice: 299.99 USDoffersRating4.8 / 5agg.ratingGoogle parses the graph → rich results (stars, price, availability); unknown types are ignored

The script tag is the machine-readable description of the page. Each typed node carries properties, and property values that are themselves objects become edges to more typed nodes — exactly how search engines reconstruct the entity.

Adding Product schema to a store page

Sofia, an e-commerce developer, wants her headphone product page to show a star rating and price in Google search results. She generates a Product graph and drops it into the page head.

  1. Pick Product:The field set loads: name, price, currency, availability, brand
  2. Fill the details:brand becomes a nested Brand node; offers becomes a nested Offer with price + currency
  3. Copy the script tag:The full <script type="application/ld+json"> wrapper is copied ready to paste into <head>
  4. Validate before deploy:Run Google Rich Results Test to confirm the graph parses cleanly
↩ Back to generator

To generate schema: select a schema type (Article, Product, FAQ, HowTo, LocalBusiness) and fill in the fields — the tool outputs valid JSON-LD markup for Google rich results.

FreeToolHub AI Schema Generator is a free browser-based tool that generates JSON-LD structured data for SEO, no signup.

About this tool

What is this tool?

Generate JSON-LD schema markup for 12 types to boost Google rich results. Free, no signup.

12 schema typesJSON-LDValidateCopy & paste

What Is the Schema Markup Generator?

The Schema Markup Generator creates valid JSON-LD structured data you can paste straight into any web page. Instead of hand-writing schema.org code, you fill in plain form fields and watch the JSON-LD update live as you type. It covers twelve schema types that map to Google's rich result formats: Article, FAQ Page, Product, Local Business, How-To, Event, Recipe, Course, Job Posting, Video, Review, and Software Application. Each type ships with sensible defaults for currencies, availability, and ISO 8601 durations, plus a one-click sample so you can see a finished example instantly. A single button copies either the raw JSON or a complete application/ld+json script tag.

Who Should Use This Tool?

Bloggers and news publishers use it to mark up articles so headlines, authors, and publish dates appear correctly in search results. E-commerce store owners generate Product schema with price, currency, availability, and brand fields that feed shopping listings. Local businesses such as restaurants, clinics, and repair shops build LocalBusiness markup with address, phone, opening hours, and geo coordinates for map and local pack visibility. Recipe bloggers and food sites add prep times, cook times, and ingredient lists that qualify for recipe rich results. Recruiters, course creators, and SaaS marketers round out the list with the Job Posting, Course, and Software Application types.

How Does It Work?

(1) Pick one of the twelve schema types from the visual selector; the form instantly reshapes to show only the fields that type needs. (2) Fill in the fields. For an FAQ Page that means up to three question-and-answer pairs; for a Recipe it means prep time, cook time, yield, and a comma-separated ingredient list. Not sure what good input looks like? Hit the Sample button to populate realistic demo data. (3) Copy your output: one button copies the formatted JSON-LD, another copies it wrapped in a ready-to-paste script tag. The page also links to Google's Rich Results Test so you can validate the markup before deploying it.

Why Does JSON-LD Matter for SEO?

Structured data is how you tell search engines, in their own vocabulary, what a page actually is. When Google understands that a URL is a product, an event, or a recipe, it can display rich results such as star ratings, prices, FAQ dropdowns, and event dates that stand out on the results page and typically earn higher click-through rates. JSON-LD is Google's recommended format because it lives in a single script block and never touches your visible HTML. This generator follows the schema.org vocabulary and current Google Search Central guidelines, so the output reflects the properties search engines actually look for. Markup alone will not rank a page, but it makes existing rankings work harder.

Frequently Asked Questions

Which schema.org types does it generate JSON-LD for?

It supports 12 types: Article, FAQPage, HowTo, Product, LocalBusiness, Organization, Event, Recipe, BreadcrumbList, VideoObject, SoftwareApplication, and Person. Each generates valid JSON-LD matching Google's structured data requirements. FAQPage schema alone can increase click-through rates by 20-30% by earning rich result snippets in SERPs.

How do I validate the generated schema markup?

The output conforms to schema.org vocabulary and Google's structured data guidelines. Paste it into Google's Rich Results Test or the Schema Markup Validator to confirm zero errors. Place the JSON-LD in a <script type="application/ld+json"> tag in your page <head>. Google typically indexes new structured data within 2-7 days.

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